No, thanks

Stay in the know

Sign up for our newsletter and be the first to know about

New Recipes Emeril Events & Happenings Sales & Special Deals on Emeril Products Emeril’s Restaurants

Sequential Brands Group and Bradshaw International Form Partnership for Emeril Lagasse

NEW YORK, NY/ (February 5, 2016) – Sequential Brands Group, Inc. has partnered with leading food prep manufacturer, Bradshaw International, Inc., to develop a new line for the Emeril Lagasse brand.

Headquartered in Rancho Cucamonga, CA, Bradshaw International markets a wide assortment of kitchen tools, gadgets, bakeware, cookware, food storage and tabletop products. Marketed under major labels such as GoodCook®, Bialetti® and T-fal®, Bradshaw maintains the number one market share for kitchenware in all retail channels of the trade, currently distributing in more than 35,000 store outlets in North America, New Zealand and Australia.

Bradshaw International has developed the new Emeril Lagasse line to express the maturity and sophistication of one of the most trusted names in cooking. A simple and concise “E” now brands every product, underlined by the Chef’s full name.

Chef Emeril himself reveals that the new designs are very innovative. “It’s a very exciting time for my brand as we have been working hard to develop products for the everyday home chef” says Emeril. “I can’t wait to showcase the new look and I’m looking forward to working with our partners in the years to come.”

The new line with Bradshaw International, which includes Cookware, Bakeware, Kitchen Tools & Gadgets, BBQ accessories, and Oven to Table, along with Small Electrics with Kalorik and Cutlery & Cutting Boards with Baum Essex, will be showcased at this year’s International Housewares Show in Chicago, taking place March 5 – March 8.

Distribution of the line will utilize multiple retail channels, including TV (QVC), online e-commerce and traditional brick & mortar stores. Marketing strategy is expected to capitalize on Emeril’s considerable popularity and reputation as a premier authority on cooking, supported by his current activity on TV, radio and best-selling cookbook, Essential Emeril.


Emeril Lagasse is the chef/proprietor of 12 restaurants throughout the U.S., and the best-selling author of 19 cookbooks. As a national TV personality, he has hosted more than 2,000 shows on the Food Network, is the food correspondent for ABC’s “Good Morning America”, appeared as a guest judge on Bravo’s hit food series, “Top Chef” and is in his third season of “Emeril’s Florida” on the Cooking Channel. Emeril is also focused on giving back, through his Emeril Lagasse Foundation, which supports children’s education programs. Established in 2002, the Foundation has distributed $7 million in grants benefitting children’s charities throughout the U.S. Emeril’s Homebase, is located in New Orleans and houses culinary operations, a test kitchen for recipe development, and a boutique store for his signature products.



Sequential Brands Group, Inc. owns, promotes, markets, and licenses a portfolio of consumer brands in the fashion, home, active, and lifestyle categories. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential's website at: To inquire about licensing opportunities, please email:


Bradshaw International is a privately owned company based in Rancho Cucamonga, Calif., with family heritage dating back to 1905. Bradshaw International is a premier marketer of housewares in the U.S., and the largest kitchen gadget supplier in the world shipping more than 150 million pieces annually. Its family of brands span the areas of kitchen tools & gadgets, cookware, bakeware and cleaning products, which includes: GoodCook®, Bonny, ProFreshionals™, Bialetti®, T-fal®, Betty Crocker®, Butler®, a division of Bradshaw International; Mr. Clean®, Dawn®, and Black and Decker®. For more information about Bradshaw International or its products, please visit