‘From Emeril’s Kitchen’ Live TV Special to Air July 16 on Shop at Home
Wednesday July 13, 2005
Food Network personality Emeril Lagasse will demo Emeril-brand products during live appearances at 11 a.m., 3 p.m. and 8 p.m. ET on Saturday, July 16, 2005
NASHVILLE, Tenn.–(BUSINESS WIRE)–July 13, 2005– Emeril Lagasse is known for being a Food Network personality, a celebrity chef, and a restauranteur. And on Saturday, July 16, Emeril Lagasse will add Shop at Home host to his growing list of credentials.
Lagasse will host three live segments on Shop At Home airing at 11 a.m., 3 p.m. and 8 p.m. Eastern this weekend to demonstrate wares from his Emeril product line are now available at Shop At Home through an exclusive agreement Lagasse has made with the national television retailer. Shop At Home is a sister network to Food Network, the cable channel that has given widespread visibility and exposure to Lagasse’s culinary talent.
Shop At Home is the only retailer in the country with rights to sell the entire line of Emeril products ranging from cookware, electrics, cutlery, bakeware and more.
The July 16 live appearances are the first in a series of Shop at Home specials Lagasse himself will host during the next 12 months. Lagasse will demonstrate cooking products and detail the product’s features and benefits while using them to prepare a variety of recipes. Lagasse, whose top-rated show “Emeril Live!” has been a staple on Food Network for more than a decade, also will involve sous chefs from his test kitchen in New Orleans.
“Our lifestyle brands have such passionate audiences - viewers who strongly identify with everything related to home and food, and no one has a more loyal following than Emeril,” said Judy Girard, who headed up Food Network for seven years before becoming president of Shop at Home in 2004, shortly after parent company Scripps Networks acquired the electronic retailer.
“For years, viewers have e-mailed Food Network asking, ‘Where can I get that cookware,’ or ‘How can I find that utensil Emeril used on his show?’” added Girard. “The platforms we are creating allow Emeril to combine his desire to teach with his passion to share products that make cooking easy.”
In addition to live Emeril appearances, which are also set for November and December, Shop At Home will present weekly segments of “From Emeril’s Kitchen” to be hosted by chefs and experts trained by Lagasse. Lagasse will appear on the weekly presentations via tape from his New Orleans test kitchen and from his kitchen at the Food Network studios. Cooking themes, such as easy summer dishes, cooking with kids and holiday entertaining, will be reflected in the presentation and product mix. Each segment will premiere in prime time with re-airings during weekend daytime and various day parts through the week.
“We’re going to make it fun and easy,” Lagasse said. “All anyone has to do is watch and shop “From Emeril’s Kitchen”. This brings the process full circle for anyone who loves to cook or for someone who is just learning to cook.”
Shop At Home is making all of the Emeril products available on an Emeril-branded section of its website at ShopAtHomeTV.com.
About Emeril Lagasse
Lagasse became adept in the art of bread and pastry making as a boy in a Portuguese bakery in his Fall River, Mass., neighborhood. He later followed his culinary dream and worked his way through the Johnson and Wales University culinary program, earning a doctorate degree. From the day its doors opened in 1990, Emeril’s Restaurant drew ecstatic praise. Following the success of Emeril’s Restaurant, Lagasse opened eight more establishments: NOLA, in New Orleans in 1992; Emeril’s New Orleans Fish House at the MGM Grand Hotel in Las Vegas in 1995; Emeril’s Delmonico’s in New Orleans in 1998; Emeril’s Orlando at Universal Studios and Delmonico Steakhouse in Las Vegas in 1999; and Emeril’s Tchoup Chop in Orlando, Emeril’s Atlanta and another Emeril’s Miami Beach all in 2003.
About Shop At Home
Shop At Home is a nationally televised home shopping service that sells merchandise through interactive electronic media, including broadcast, cable satellite television and the Internet (shopathometv.com). Shop At Home produces programming in digital format at its facilities in Nashville, Tennessee and has a full-time distribution to 53 million households through nearly 500 affiliated television, cable and direct broadcast satellite systems, including DIRECTV (Channel 234) and DISH Network (Channel 224).
Shop At Home is a property of Scripps Networks, which is headquartered in Knoxville, Tenn., with offices in New York, Los Angeles, Chicago, Detroit, Atlanta, and Nashville, Scripps Networks is the leading developer of lifestyle-oriented content for television and the Internet, including Home & Garden Television (HGTV), Food Network, DIY Network, FINE LIVING and country music network Great American Country (GAC). Scripps Networks is owned by The E.W. Scripps Company (NYSE:SSP - News), a diverse media concern with interests in newspaper publishing, broadcast television, national television networks, interactive media, and television retailing. Scripps operates 21 daily newspapers, 10 broadcast TV stations, Scripps Howard News Service, United Media and Shopzilla.com.