Martha Stewart Living Omnimedia Announces Emeril Lagasse to Team with HarperStudio for Multi-Year, 10-Book ProjectPosted by: Jeff Hinson
First Book to be Released in May ‘09
NEW YORK, Sept. 4 — Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) today announced that Emeril Lagasse is collaborating with HarperStudio, a new imprint of HarperCollins, on a multi-year, 10-book project. Mr. Lagasse is one of the first authors to join HarperStudio, which launched April 2008 as an innovative book publishing platform. The chef’s first book with HarperStudio will focus on indoor and outdoor grilling and will go on sale May 12, 2009, in time for Father’s Day. It will be Mr. Lagasse’s first book since 2005.
HarperStudio will promote Mr. Lagasse’s new book program and previous titles with an aggressive, integrated, multimedia marketing campaign. The HarperStudio website and emerils.com will play a significant role in these efforts, featuring video, photography, texts and blogs. MSLO will also help market the books across its Omnimedia platforms, including internet, magazines, television, and radio.
Stated Charles Koppelman, Executive Chairman of MSLO: “As a celebrity and accomplished chef, Emeril is the perfect author for HarperStudio’s cutting-edge book publishing formula. We believe this collaboration presents significant opportunities for MSLO and contributes to our growth strategy for Emeril’s brand.”
“Emeril’s long-term commitment to our new company gives us the chance to bring his new books as well as his existing best-sellers to an even broader audience,” said Robert Miller, President and Publisher, HarperStudio.
“I’ve had a great relationship with HarperCollins for over 15 years,” said Emeril Lagasse. “Since 1993, we’ve published 12 cookbooks for adults and children, including many best-sellers. I look forward to working with Bob and his team as we bring together the unique publishing model of HarperStudio, the infrastructure and expertise of my parent company, MSLO, and my ongoing passion for creating fun and innovative recipes for cooks at home.”
Mr. Lagasse’s relationship with the HarperCollins family has resulted in a number of best-sellers including “Emeril’s Creole Christmas,” “Emeril’s TV Dinners,” “Everyday’s a Party,” “Emeril’s There’s a Chef in My Soup” and “Emeril’s There’s a Chef in My Family.”
The new book will feature approximately 170 mouth-watering recipes, 75 photos and many of the useful cooking tips for which Mr. Lagasse is known.
Recipes include Emeril’s Delmonico Bone-in Rib Steaks, Northern Italian Style Chicken Under a Brick, Grilled Pork Chops with Mixed Herb Chimichurri and Grilled Banana Splits.
Since joining the MSLO family of brands in April 2008, Mr. Lagasse has continued to grow and expand the Emeril brand. His guest column titled “Kick it Up” for Martha Stewart’s Everyday Food magazine continues in the September issue with his family meatloaf recipe. This fall, Mr. Lagasse will begin appearing in regular segments on The Martha Stewart Show, the nationally syndicated, Emmy-winning daily television series that begins its fourth season on September 15. Viewers can also watch Emeril on Emeril Green, his new cooking show on Discovery’s eco-friendly Planet Green network and on Emeril Live on Fine Living. In addition, Mr. Lagasse’s new cookware line for Pro-Clad is available at Bed Bath & Beyond and HSN exclusively until November, and will rollout nationally thereafter.