Company Dedicates Solingen Facility to the Craftsmanship of Growing Collection

Briarcliff Manor, NY (February 18, 2005) - Leading premium company Wüsthof-Trident, in partnership with America’s hottest chef and TV personality Emeril Lagasse, introduce a newly enhanced and expanded line of EMERILWARE KNIVES. Expertly crafted in Solingen, Germany at a new Wüsthof facility dedicated solely to manufacturing EMERILWARE KNIVES, the new collection will be unveiled at the upcoming International Housewares Show in Chicago (March 20-22, 2005). Wüsthof’s booth number is #12585.

Wüsthof’s new EMERILWARE KNIVES feature a laser-sharp blade, personally selected by Emeril Lagasse for its’ precision, and a new molded black handle to ensure greater comfort and a more secure grip. In keeping with all other Wüsthof high-quality cutlery, EMERILWARE KNIVES are crafted from an exclusive high-carbon stain-resistant alloy that is engineered to enhance edge-retention and facilitate re-sharpening. Additionally, the knives include Emeril’s familiar signature etched on the blade of each knife.

“Our partnership with Emeril Lagasse, which began in 2002, has been very successful, and we’re excited to ‘kick it up a notch’ this year with an enhanced line that provides our customers a better product, a deeper assortment, excellent value, improved packing and the personal endorsement of the country’s favorite chef,” says Scott Severinson, president of Wüsthof-Trident of America, Inc.

The new assortment includes 18 Open Stock Kitchen Knives and accessories - priced from $9.99 for a Paring Knife to $39.99 suggested retail for a 7-inch Hollow Santoku Knife- as well as several affordably priced gift sets and one Basic Block Set. The gift sets include a 2-Piece Asian Set (7-inch Hollow Santoku and Paring Knife) for $49.99 suggested retail, a 3 Piece Paring Knives Set - ($24.99 suggested retail), and a 4-Piece Steak knives Set ($49.99 suggested retail). The new high-value 8-Piece Block Set is priced at $149.99.

Wüsthof’s new “BAM” worthy EMERILWARE KNIVES will be available at retail in June 2005.

EMERILWARE KNIVES is the newest collection of fine cutlery from Wüsthof-Trident. Wüsthof products are sold at select specialty and department stores in more than 70 countries. They are sought-after and used in the finest dining establishments, and the most prestigious culinary institutions.

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PRESS CONTACTS:

Julia Stambules, JS Public Relations, T/F: (914)-961-0282 , Julia@jspublicrelations.com
Mimi Rice Duncan, Emeril’s Homebase, 504-524-4241, mduncan@emerils.com

Chef Emeril Lagasse has been nominated for an Emmy Award in the category of “Best Service Show Host” for “Essence of Emeril.” The awards will be presented by the National Academy of Television Arts & Sciences at Radio City Music Hall on May 20. Other nominees for the category include Martha Stewart, Bob Vila, Bobby Flay and Michael Chiarello.

Chef Emeril Lagasse is a national TV personality. Lagasse joined Food Network in 1993. His show, “Essence of Emeril” quickly became one of the network’s top-rated shows. In 2001, he celebrated his 1000th show with the network. He is the host of both “The Essence of Emeril” and “Emeril Live.” The former was voted by Time magazine as one of the “Top 10 TV Shows” in 1996. The latter has won a Cable Ace Award for “Best Informational Series.” Chef Emeril is also the food correspondent for “Good Morning America.”

BAM! The Biggest Name in Cooking Kicks Up Fresh Produce
Pride of San Juan and Emeril Lagasse Partner to Create New Line of Gourmet Produce, Salads and Herbs

San Juan Bautista, CA - Renowned chef and restaurateur Emeril Lagasse and leading spring mix grower/shipper, Pride of San Juan have partnered to create Emeril’s® Gourmet Produce, an all new brand of seasonal gourmet produce, unique blend pre-packaged salads and signature herbs. Emeril’s® Gourmet Produce salads and herbs will be available at leading grocery and mass merchants throughout the U.S. beginning May 2004.

“The combination of our passion for growing and quality with Emeril’s popularity and enthusiasm provide an unparalleled produce value for consumers,” said Stephen Wyrick, CEO of Pride of San Juan. “We are excited that Chef Emeril is partnering with us to develop and introduce exciting new produce products as part of our retail product line.”

Utilizing innovative packaging, these products feature unique recipes, flavors and features with outstanding quality that only Pride of San Juan and Emeril can provide.

“When I visited the farms at Pride of San Juan I saw first hand the commitment and passion they have for growing,” said Emeril. “I am always searching for the highest quality and the freshest ingredients I can find. I am happy to have found a company that is so committed to delivering value and quality with their products.”

The new line is kicked off with 7 unique blends of pre-packaged salads including: Sweet Spring Mix, Mardi Gras Spring Mix, Kicked Up! Spring Mix, Baby Arugula, and Traditional Spring Mix in 5-ounce bags and salad 6-ounce Baby Spinach bags and 1 ½ lb. Baby Spinach bags, 1 lb. Traditional Spring Mix bags are also announced. Nineteen fresh 1 ounce herb clamshells round out the first wave of Emeril’s® Gourmet Produce products.

“These innovative, fresh and exciting products are a unique segment in the gourmet salad sub category - a category that is currently lost in the set. The new Emeril’s® Gourmet Produce brand will drive more consumer trial and our award- winning quality will keep them coming back for more,” said Joe Feldman, Vice President of Sales for Pride of San Juan. “Behind these products is ‘The Emeril Advantage,’ a suite of benefits that only this new brand can deliver, including: unique everyday gourmet recipes, a point of difference, as well as Emeril’s popularity and broad appeal. This brand signifies a restaurant and meal experience at home, and is easily distinguishable through its innovative packaging.”

“Our new Mardi Gras spring mix is an industry first. It is a blend of at least 5 different sweet lettuces and confetti flowers,” said Wyrick. “It is a perfect daily and celebration salad which is sure to be a best seller. We are the only company in the industry who can deliver this unique blend and value with our quality.”

About Pride of San Juan
Founded in 1995 employing over 100 years and five generations of family farming, Pride of San Juan manages all aspects of its produce production, from growing their own seed and crops to processing and shipping their harvests. With a passion for growing the very finest produce, Pride of San Juan has quickly grown to be the largest grower of conventional spring mix in the industry. As the youngest company ever featured among the top 25 vegetable growers in the Western U.S., Pride of San Juan’s products have been served in thousands of the finest restaurants in the U.S.

Pride of San Juan is privately held and has more than 560 employees with seasonal operations in San Juan Bautista, California and Yuma, Arizona.
http://www.prideofsanjuan.com

About Emeril Lagasse
Chef Emeril Lagasse is the chef/proprietor of nine restaurants including three in New Orleans (Emeril’s Restaurant, NOLA and Emeril’s Delmonico); two in Las Vegas (Emeril’s New Orleans Fish House and Delmonico Steakhouse); two in Orlando (Emeril’s Orlando and Emeril’s Tchoup Chop); one in Atlanta (Emeril’s Atlanta) and one in Miami (Emeril’s Miami Beach). Lagasse became a national TV personality with the Food Network’s production of “The Essence of Emeril” and “Emeril Live.” In addition, Lagasse is also Food Correspondent for ABC’s “Good Morning America.” An established cookbook author, Chef Emeril Lagasse has written eight books including Emeril’s New New Orleans Cooking, Louisiana Real and Rustic, Emeril’s Creole Christmas, Emeril’s TV Dinners, Every Day’s A Party, Primetime Emeril, the kids’ cookbook, Emeril’s There’s A Chef in My Soup! and From Emeril’s Kitchens. His second kids’ cookbook, Emeril’s There’s A Chef in My Family debuts in April 2004. As of July 2003, over 3.5 million copies of his books have been sold. In September 2002, Emeril established the Emeril Lagasse Foundation to support and encourage programs creating developmental and educational opportunities for children. Lagasse’s corporate office, Emeril’s Homebase, is located in New Orleans. Emeril’s Homebase houses Lagasse’s restaurant operations, as well as cookbook and recipe development and testing, product shipping, the emerils.com website, and a store front for Lagasse’s signature products.
http://www.emerils.com
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Emeril’s® Gourmet Produce is a trademark of Pride of San Juan, Emeril’s® is a trademark of Emeril’s Food of Love Productions.

South Beach Wine & Food Festival: Ready to share secret recipes and prepared to cook up fabulous meals at some of the area’s finest restaurants, a Who’s Who of international celebrity chefs and food personalities–accompanied by world-renowned winemakers–will descend upon South Florida as part of the fourth annual South Beach Wine & Food Festival, February 25- 27, 2005. Emeril Lagasse, Mario Batali, Charlie Trotter, Norman Van Aken, Dean Fearing, Daniel Boulud, Nobu Matsuhisa, Nigella Lawson, Todd English, Mark Militello, Marcus Samuelsson, Rachael Ray, Tyler Florence, Giada DeLaurentiis, Ming Tsai and Dozens of other culinary superstars will strut their stuff in the demonstration tent at the festival’s Grand Tasting– two glorious days of non-stop food, wine and spirits sampling on Miaim Beach — as well as in the kitchens of one dozen of Greater Miami’s hottest dining spost as part of a magnificent dinner series featuring top vintages from around the world.

Emeril’s Culinary Demonstration
Saturday, February 26, 2005, 1:00pm-2:00 pm
Grand Tasting Village, 13th Street & Ocean Drive, Miami Beach

Winemaker Dinner Series
The Loews Miami Beach Hotel
1601 Collins Avenue, Miami Beach
Saturday, February 26, 7:30pm-11:30 pm
Emeril Lagasse is joined by host chef Marc Ehrler as they team up to dazzle palates. Winery host, Jim Clendenen, winemaker and owner, Au Bon Climat.

For detailed information, please visit the event web site http://sobewineandfoodfest.com.