Company Dedicates Solingen Facility to the Craftsmanship of Growing Collection
Briarcliff Manor, NY (February 18, 2005) - Leading premium company Wüsthof-Trident, in partnership with America’s hottest chef and TV personality Emeril Lagasse, introduce a newly enhanced and expanded line of EMERILWARE KNIVES. Expertly crafted in Solingen, Germany at a new Wüsthof facility dedicated solely to manufacturing EMERILWARE KNIVES, the new collection will be unveiled at the upcoming International Housewares Show in Chicago (March 20-22, 2005). Wüsthof’s booth number is #12585.
Wüsthof’s new EMERILWARE KNIVES feature a laser-sharp blade, personally selected by Emeril Lagasse for its’ precision, and a new molded black handle to ensure greater comfort and a more secure grip. In keeping with all other Wüsthof high-quality cutlery, EMERILWARE KNIVES are crafted from an exclusive high-carbon stain-resistant alloy that is engineered to enhance edge-retention and facilitate re-sharpening. Additionally, the knives include Emeril’s familiar signature etched on the blade of each knife.
“Our partnership with Emeril Lagasse, which began in 2002, has been very successful, and we’re excited to ‘kick it up a notch’ this year with an enhanced line that provides our customers a better product, a deeper assortment, excellent value, improved packing and the personal endorsement of the country’s favorite chef,” says Scott Severinson, president of Wüsthof-Trident of America, Inc.
The new assortment includes 18 Open Stock Kitchen Knives and accessories - priced from $9.99 for a Paring Knife to $39.99 suggested retail for a 7-inch Hollow Santoku Knife- as well as several affordably priced gift sets and one Basic Block Set. The gift sets include a 2-Piece Asian Set (7-inch Hollow Santoku and Paring Knife) for $49.99 suggested retail, a 3 Piece Paring Knives Set - ($24.99 suggested retail), and a 4-Piece Steak knives Set ($49.99 suggested retail). The new high-value 8-Piece Block Set is priced at $149.99.
Wüsthof’s new “BAM” worthy EMERILWARE KNIVES will be available at retail in June 2005.
EMERILWARE KNIVES is the newest collection of fine cutlery from Wüsthof-Trident. Wüsthof products are sold at select specialty and department stores in more than 70 countries. They are sought-after and used in the finest dining establishments, and the most prestigious culinary institutions.
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Julia Stambules, JS Public Relations, T/F: (914)-961-0282 , Julia@jspublicrelations.com
Mimi Rice Duncan, Emeril’s Homebase, 504-524-4241, email@example.com