BAM! The Biggest Name in Cooking Kicks Up Fresh Produce
Pride of San Juan and Emeril Lagasse Partner to Create New Line of Gourmet Produce, Salads and Herbs
San Juan Bautista, CA - Renowned chef and restaurateur Emeril Lagasse and leading spring mix grower/shipper, Pride of San Juan have partnered to create Emeril’s® Gourmet Produce, an all new brand of seasonal gourmet produce, unique blend pre-packaged salads and signature herbs. Emeril’s® Gourmet Produce salads and herbs will be available at leading grocery and mass merchants throughout the U.S. beginning May 2004.
“The combination of our passion for growing and quality with Emeril’s popularity and enthusiasm provide an unparalleled produce value for consumers,” said Stephen Wyrick, CEO of Pride of San Juan. “We are excited that Chef Emeril is partnering with us to develop and introduce exciting new produce products as part of our retail product line.”
Utilizing innovative packaging, these products feature unique recipes, flavors and features with outstanding quality that only Pride of San Juan and Emeril can provide.
“When I visited the farms at Pride of San Juan I saw first hand the commitment and passion they have for growing,” said Emeril. “I am always searching for the highest quality and the freshest ingredients I can find. I am happy to have found a company that is so committed to delivering value and quality with their products.”
The new line is kicked off with 7 unique blends of pre-packaged salads including: Sweet Spring Mix, Mardi Gras Spring Mix, Kicked Up! Spring Mix, Baby Arugula, and Traditional Spring Mix in 5-ounce bags and salad 6-ounce Baby Spinach bags and 1 ½ lb. Baby Spinach bags, 1 lb. Traditional Spring Mix bags are also announced. Nineteen fresh 1 ounce herb clamshells round out the first wave of Emeril’s® Gourmet Produce products.
“These innovative, fresh and exciting products are a unique segment in the gourmet salad sub category - a category that is currently lost in the set. The new Emeril’s® Gourmet Produce brand will drive more consumer trial and our award- winning quality will keep them coming back for more,” said Joe Feldman, Vice President of Sales for Pride of San Juan. “Behind these products is ‘The Emeril Advantage,’ a suite of benefits that only this new brand can deliver, including: unique everyday gourmet recipes, a point of difference, as well as Emeril’s popularity and broad appeal. This brand signifies a restaurant and meal experience at home, and is easily distinguishable through its innovative packaging.”
“Our new Mardi Gras spring mix is an industry first. It is a blend of at least 5 different sweet lettuces and confetti flowers,” said Wyrick. “It is a perfect daily and celebration salad which is sure to be a best seller. We are the only company in the industry who can deliver this unique blend and value with our quality.”
About Pride of San Juan
Founded in 1995 employing over 100 years and five generations of family farming, Pride of San Juan manages all aspects of its produce production, from growing their own seed and crops to processing and shipping their harvests. With a passion for growing the very finest produce, Pride of San Juan has quickly grown to be the largest grower of conventional spring mix in the industry. As the youngest company ever featured among the top 25 vegetable growers in the Western U.S., Pride of San Juan’s products have been served in thousands of the finest restaurants in the U.S.
Pride of San Juan is privately held and has more than 560 employees with seasonal operations in San Juan Bautista, California and Yuma, Arizona.
About Emeril Lagasse
Chef Emeril Lagasse is the chef/proprietor of nine restaurants including three in New Orleans (Emeril’s Restaurant, NOLA and Emeril’s Delmonico); two in Las Vegas (Emeril’s New Orleans Fish House and Delmonico Steakhouse); two in Orlando (Emeril’s Orlando and Emeril’s Tchoup Chop); one in Atlanta (Emeril’s Atlanta) and one in Miami (Emeril’s Miami Beach). Lagasse became a national TV personality with the Food Network’s production of “The Essence of Emeril” and “Emeril Live.” In addition, Lagasse is also Food Correspondent for ABC’s “Good Morning America.” An established cookbook author, Chef Emeril Lagasse has written eight books including Emeril’s New New Orleans Cooking, Louisiana Real and Rustic, Emeril’s Creole Christmas, Emeril’s TV Dinners, Every Day’s A Party, Primetime Emeril, the kids’ cookbook, Emeril’s There’s A Chef in My Soup! and From Emeril’s Kitchens. His second kids’ cookbook, Emeril’s There’s A Chef in My Family debuts in April 2004. As of July 2003, over 3.5 million copies of his books have been sold. In September 2002, Emeril established the Emeril Lagasse Foundation to support and encourage programs creating developmental and educational opportunities for children. Lagasse’s corporate office, Emeril’s Homebase, is located in New Orleans. Emeril’s Homebase houses Lagasse’s restaurant operations, as well as cookbook and recipe development and testing, product shipping, the emerils.com website, and a store front for Lagasse’s signature products.
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Emeril’s® Gourmet Produce is a trademark of Pride of San Juan, Emeril’s® is a trademark of Emeril’s Food of Love Productions.