This product probably falls into the “Now I’ve seen it all” category, but who can resist the allure of a drink that is said to have anti-aging, super-hydrating, and anti-acne properties? Not me. And who would have guessed that this product is…water, flavored water.

Borba, a skin care company has entered the “nutraceutical” (an industry buzz word combining nutrition and pharmeceutical) market with a fortified bottled water called “Borba Skin Balance Water.” The company offers this super water in three flavors ‚Äî Anti-Acne/Pomegranate, Age-Defying/Afai, and Replenishing/Litchi. The 15.2 ounce bottle is calorie and carb free, made with sucralose, the generic form of Splenda.

Borba Skin Balance Water was released Oct. 15 at Fred Segal in California and will be available in Sephora stores in early 2005.

Filed Under: Food Finds